Pemanfaatan E-Commerce Dalam Upaya Meningkatkan Penjualan Bunga Hias Komunitas Lestari Cyclop di Jayapura

Hastutie Noor Andriati

Abstract


Based on direct observation of the micro and small scale business actors, they have not been fully used internet as a promotion or sales tool. Whereas throughout accessing various social media is an opportunity to support increasing business sales because the product is more recognized by the public, so that it can increase the likelihood of transactions taking place. Recently, small business actor who is still doing conventional marketplace and have not used information technology such as the internet is a florist, Lestari Cycloop. Lestari Cycloop business group is a group of ornamental plants and cut flowers domiciled around the Cycloop Area. On that basis, this dedication is carried out to help the business group of Lestari Cycloop in conducting online sales/promotion (e-commerce). During the mentoring process partners who are assisted feel very helped by this devotional activity. In addition to facilitating the creation of digital media that if it helps the promotion of products, this community service activity can increase sales profit after being marketed through the empowerment of social media such as FB, IG, and WAG.

Full Text:

PDF

References


Admin Xohop. 2017. Apa itu Marketplace. From http://www.xohop.com/blog/detail/123/apaitu- marketplace.

Ahyuna, Hamzah, M., D., dan Najib, M., 2013. Pemanfaatan Internet Sebagai Media Promosi

Pemasaran Produk Lokal Oleh Kalangan Usaha Di Kota Makassar. Jurnal Komunikasi

KAREBA Vol. 2, No.1 Januari – Maret 2013, 30-40

Apriyanto. 2016. Mengapa Situs Marketplace di Indonesia Bisa Menjadi Begitu Populer.

From https://id.techinasia.com/talk/populernya-situs-marketplace-di-indonesia.

Fitriati, Rachma, 2016, Menguak Daya Saing Wirausaha Industri Kreatif, Jakarta: Gramedia.

Handayani, M. 2017. Analisis Beberapa Variabel yang Mempengaruhi Keputusan

Pembelian Konsumen E-Commerce. From http://eprints.ums.ac.id/49537/3/BAB%20I.pdf.

Harlipan, Alfin. 2017. Analisis Perbandingan Customer Interface Pada Bukalapak.com

Dan Tokopedia.com. Thesis, Universitas Pendidikan Indonesia.

Hereen, Rick. 2010. Marketplace Miracles. Yogyakarta: Andi Publisher. Keegan, Warren J. 2006,

Manajemen Pemasaran Global, Prenhallindo, Jakarta.

Makmur, Rakhmat, 2011. Bisnis Online. Yogyakarta: Informatika.

Mahedy, K., S., Parmawati, P., T., dan Ernanda, K., Y., 2016. Pelatihan Pemanfaatan Media

Online Sebagai Sarana Pemasaran Hasil Produksi Bagi Asosiasi Pengrajin Industri

Kecil (APIK) Kabupaten Buleleng. Fakultas Teknik Dan Kejuruan Universitas Pendidikan

Ganesha Singaraja.

Nathasya. 2018. Apa Itu Marketplace. From https://www.dewaweb.com/blog/apa-itu-marketplace/.

Outletz.ID., 2018. 5 Alasan Penting Anda Perlu Mencoba Jualan di Marketplace.

From https://outletz.id/5-alasan-penting-anda-perlu-mencoba-jualan-di-marketplace/

Pahlevi. 2017. Pengertian Marketplace dan Jenis-jenis Marketplace.

From https://www.pahlevi.net/pengertian-marketplace/.




DOI: https://doi.org/10.52062/.v3i2.2224

Refbacks

  • There are currently no refbacks.